New York State of Mind

In building a file to produce Small Regular No Sugar on a weekly basis, extreme policies proposed, considered, or enacted in New York City are regular entries for consideration – some are held until further action, others dismissed because “there’s no way they can be serious!” Well, with yesterday’s announcement that NYC Mayor Bill de…

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Independent Joe #40 Oct/Nov

If there was one theme that ran throughout the recent DDIFO National Conference held at Foxwoods Resort Casino, it was “Be vigilant.” The theme framed discussions on franchising, government relations, Dunkin’ Brands’ new franchise agreement and the competitive landscape facing QSRs like Dunkin’ Donuts. And while some speakers presented the theme in more desperate terms…

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A Changing Perception?

Dunkin’ Donuts’ new TV ad featuring the world’s fastest flying woman, Ellen Brennan, using a mobile ordering app then soaring from an 8,300 foot mountain peak to pick up her sandwich, is exhilarating to say the least. Dunkin’ wanted to make the point that its new On-The-Go mobile ordering feature is fast—and it did. And,…

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Independent Joe #39 Sept/Oct

Tucked into the Connecticut woods, Foxwoods is the largest resort casino in the country. In short, there really is something for everyone. “The great thing about coming to Foxwoods is that you can bring your family and extend your stay,” says Guido Petrosinelli, a longtime franchisee from Rhode Island, and a member of the 2105…

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Competitor News

When it rains, it pours!  McDonalds Corp, still reeling from a spate of bad news over the course of the past year or so, formally apologized this week for copying an advertising concept launched by a freelance writer and photographer.   The ad series, which is comprised of a series of engagement photos between a man…

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Independent Joe: April 2014

With thriving Dunkin’ Donuts stores and various awards under his belt, Larry Lemos credits his parents for much of his success. After emigrating from Portugal to Rhode Island in the 1970s, his parents, Antonio and Maria Lemos, worked for a Dunkin’ Donuts in Warwick, Rhode Island. “Joe Batista was the owner and he saw something…

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Dunkin’s Brand Evolution: Reflecting the Customer’s Changing Needs

Oh, how times have changed. If Dunkin’ Donuts founder William Rosenberg walked into one of the world’s many stores today, he might wonder where he was. Instead of just fresh donuts and coffee, he could order a mocha Irish crème swirl iced latte with wake up wrap ¬– egg whites and turkey sausage only, please.…

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Independent Joe: February 2014

While the Boston Crème, jelly-filled and glazed ring donuts fly out the door at the Dunkin’ Donuts in St. Joseph, Missouri, cups of fresh brewed coffee are still a slow seller. It’s the ongoing challenge for franchisee Dave Riggs, who opened the restaurant in 2012.

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