Dunkin Brands CMO John Costello Shares His Recipe For Growth

The man in charge of generating demand for the Dunkin’s brands is John Costello, GlobalChief Marketing and Innovation Officer. Costello was previously CMO of Home Depot, Sears and Pepsi. He started his career with Procter & Gamble, where I first met him almost 30 years ago, when he managed P&G’s shampoo business and I was his agency counterpart. Avi Dan writes at Forbes.com read more…

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Dunkin’ Donuts Testing Single-cup Coffee

QSR Web reports that Dunkin’ Donuts has long been a morning staple for its coffee as much as for its famous Munchkins. Consumers may soon be able to enjoy that distinguished java at home. A handful of markets are currently testing “Dunkin’ One Cup” single-cup packaged coffee that can be brewed with most equipment.

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Dunkin’ Donuts Franchise Owners Resisting Price Hikes on Bagged Coffee

97% of Dunkin’ Donuts franchise owners responding to a recent survey say they have not raised the prices of 16 ounce bags of Dunkin’ Donuts coffee even though the cost for coffee beans has reached a 13 year high. J.M. Smucker Company, which sells Dunkin’ Donuts licensed coffee at supermarkets and other retail outlets, announced it has raised prices by 9%. Comments Invited!

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Singular pursuit: Dunkin’ Donuts tests expansion in home market

Katie Johnston Chase reports in The Boston Globe that earlier this week in a limited number of local stores, the Canton-based company started selling Dunkin’ One Cup, individual packets of coffee used in single-cup home brewers. “It’s a great way to get more people drinking more Dunkin’ coffee,’’ said Karen Raskopf, senior vice president of communications at Dunkin’ Donuts, who declined to say which or how many stores are participating in the test.

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Dunkin’ Donuts Helped Pay for “Wall Street 2”: Money Never Sleeps

Georg Szalai reports at ABC News Entertainment that Oliver Stone said Wednesday that his “Wall Street” sequel benefited “enormously” from product placement, which helped expand a tight budget without compromising the integrity of the film. All the sponsor support “helped us enormously,” he said. Corporate partners included Dunkin’ Donuts, Ducati, tech firms, and hedge fund firm SkyBridge. Starbucks wanted to come on board, but couldn’t because there was already a relationship with Dunkin’ Donuts.

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Wendy’s Sees Breakfast Opportunity

Jeremiah McWilliamsasks a question in the The Atlanta Journal-Constitution: When was the last time you went to Wendy’s for breakfast? Okay, it’s a trick question. By its own reckoning, Wendy’s is one of the only fast-food chains not serving breakfast nationwide.

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WDFA Gets to Roots of Best Marketing Practices

With its turnkey solutions, experience supporting franchises and grassroots approach, DDIFO Sponsor WDFA Marketing (WDFA) stands apart from the competition. No matter the size of your budget, WDFA can help you make the most of every marketing dollar. The firm’s products and services are designed to meet today’s challenges for immediate sales results and efficient, low-cost production.

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