Turning tweets into sales: Twitter’s allure is tough to translate into dollars, though Dunkin’ Donuts is tracking results

Dunkin’ Donuts, has started to track dollars flowing from Twitter by tallying the number of people who click through from a “Win Free Coffee For a Year Offer” on Twitter. Users who enroll in the “DD perks” program are entered into a company database. The Canton-based company has a quantitative value for database members, although it will not disclose that number or the Twitter click-through rate.

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Dunkin’ Exec Guilty in Kickback Scheme

Carolyn Kravetz, a former communications executives with Dunkin’ Brands Inc. pleaded guilty Thursday to allegations she steered company business toward a friend in exchange for kickbacks.

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Dunkin’ Donuts Number One In Customer Loyalty For Fourth Straight Year

Restaurantnews.com reports that as Dunkin’ Donuts commemorates its 60th “BirthDDay,” the brand has earned another cause for celebration. For the fourth straight year, Dunkin’ Donuts, America’s all day, every day stop for coffee and baked goods, has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.

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Dunkin’ Shoots for Game-Changer

Donna Goodison of the Boston Herald writes that Dunkin’ Donuts hopes to convince energy drink consumers to get their daily jolts of caffeine from its iced java. A new ad campaign suggests energy drink fans should “kick the can” and drink freshly brewed Dunkin’ iced coffee instead of “mass-produced” energy drinks.

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Burger King Franchisees Keeping Rebate: Ad Budget May Be Hit

Burger King franchisees will get to hold onto their entire soda rebate funds for now, potentially crimping the burger chain’s plan to kick off 2010 with a beefier national ad presence. Franchisees in the coming weeks will receive the full rebate, earned from buying soda syrup, from Coca-Cola Co. (KO) and Dr Pepper Snapple Group Inc. ( DPS) as Burger King has deferred diverting up to 20% of those funds to its national advertising pool due to pending litigation, a Burger King spokeswoman said late Thursday. The February payment is one of two franchisees receive annually from the soda companies.

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