A Franchisee’s Challenge: Selling more coffee in an emerging market

While the Boston Crème, jelly-filled and glazed ring donuts fly out the door at the Dunkin’ Donuts in St. Joseph, Missouri, cups of fresh brewed coffee are still a slow seller. It’s the ongoing challenge for franchisee Dave Riggs, who opened the restaurant in 2012. “Making Midwest customers more aware of the high quality of…