McDonald’s Adds Sweets To Breakfast and Workers

The Golden Arches will be dishing out sweets soon in 2 different directions and for 2 very different reasons. For the first time in eight years, McDonalds said it is adding baked goods to its breakfast menu in the hope of strengthening its weak breakfast daypart. The company announced this week that it would begin…

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Competitor News

According to Nicole Miller Regan of Piper Sandler, teen dollars that formerly went to Starbucks in a major way are now landing in the registers of Chick-fill-A and Dunkin’. In an interview this week with Kelly Evans on CNBC, Miller Regan spoke to the shift in teen spending and how Chick-fill-A knocked Starbucks out of…

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Competitor News

Both McDonalds and Starbucks made news this week via investor presentations and SEC 8K filings. McDonald’s reported that US same store sales improved in May to minus 5%, up from minus 19% in April. That improvement was totally driven by higher average ticket, due to larger order sizes. Later, in an investor presentation, the company…

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Competitor News

Wendy’s plans to jump into the deep end of the breakfast pool in 2020 with plans to expand breakfast to all 6700 stores in the system. President and CEO Todd Pinegar announced the planned launch this week and explained the company is prepared to spend some $20 million on the breakfast expansion.  Currently, the company…

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