IHOP Eyes College Campuses

Nation’s Restaurant News report that IHOP plans to grow its presence on college campuses through a partnership with Aramark and expand its name beyond the restaurants with a new licensing program, the company said Monday.

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Wendy’s Sees Breakfast Opportunity

Jeremiah McWilliamsasks a question in the The Atlanta Journal-Constitution: When was the last time you went to Wendy’s for breakfast? Okay, it’s a trick question. By its own reckoning, Wendy’s is one of the only fast-food chains not serving breakfast nationwide.

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A Timbit of Trouble

570 News in Toronto reports that Tim Horton’s franchise owners have launched a near $2-billion lawsuit claiming lost profits since the iconic Canadian company switched from fresh-baked to frozen donuts. The $1.95-billion suit is scheduled to go to court in November and it has even divided franchisees, as a large group of store owners is trying to stop a smaller group from following through on the lawsuit.

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Subway Says Breakfast a Success

Elissa Elan reports in Nation’s Restaurant News that after serving breakfast for four months, Subway said the daypart has increased sales systemwide and exceeded expectations, leading the sandwich chain to expand the early-morning menu with limited-time offers and explore the service of more coffee or espresso-based beverages. In an interview with Nation’s Restaurant News, Larry Varvella, Subway’s research and development project leader, said the chain’s foray into breakfast — a daypart filled with heavyweights McDonald’s and Dunkin’ Donuts — was a success for the brand and its franchisees.

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Subway says Breakfast a Success

Elissa Elan reports in Nation’s Restaurant News that after serving breakfast for four months, Subway said the daypart has increased sales systemwide and exceeded expectations, leading the sandwich chain to expand the early-morning menu with limited-time offers and explore the service of more coffee or espresso-based beverages.

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Fast-food restaurants wage a breakfast food war

Robert Channick writes in the Chicago Tribune last week was the first week breakfast was on the menu at Subway, and the restaurant on Deerfield Road in Highland Park was indeed open hours earlier than previously. Two window signs touted a “better breakfast,” but no one was visible inside the dimly lit restaurant.

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