Largest BK Franchisee Staying Loyal to the King

The Buffalo News Business Today reports that the Syracuse-based company that is the largest single owner of Burger King franchises is standing by the chain’s promotion of a cut-rate double cheeseburger, and is not participating in an uprising being mounted by many other franchisees. The National Franchisees Association, on behalf of 850 other Burger King operators around the country, has filed a lawsuit against the Miami-based Burger King Holdings Inc., protesting the corporation’s insistence that its franchisees offer double cheeseburgers for $1.

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Burger King’s $1 Double Cheeseburger Upsets Franchisees

The Atlanta Journal-Constitution reports that Burger King Corp. has aggressively pushed its $1 double cheeseburger to attract price-conscious consumers, but the chain’s franchisees say the value pricing is costing them money. The National Franchisee Association, a Kennesaw-based group that represents more than 80 percent of U.S. franchised Burger Kings, filed a lawsuit this week against Burger King, a Miami, Fla.,-based chain, over pricing issues. The lawsuit, filed in U.S. District Court for the Southern District of Florida, seeks to prevent Burger King from dictating maximum pricing for the franchisees.

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