Dunkin’ Doings

First, on the lighter side, Dunkin’ has always enjoyed strong loyalty from its customer base, but as the Boston area was being hit recently with a “bomb cyclone” (a storm [low pressure area] that undergoes rapid strengthening), two residents of the Massachusetts South Shore brought Dunkin loyalty to an entirely different level (if you want…

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Competitor News

It was reported this week that Starbucks investors raised questions on the equality of sick leave offered by the company to their corporate employees versus their retail service personnel. Starbucks investor Zevin Asset Management had let it be known that it would be looking closely at company sick leave policies at several of the companies…

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Dunkin’ Doings

Dunkin’s reign at the top of the customer loyalty pile continued unabated in 2017 as Brand Keys 22nd annual Customer Loyalty Engagement index again had Dunkin’ #1 in both the out-of-home and packaged coffee categories.  This marks the 11th consecutive year that Dunkin’ topped the charts in the out-of-home category and the fifth in a…

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Dunkin’ Doings

The 2016 Customer Loyalty Index was released this week by Brand Keys and Dunkin’ has again topped the field in the out-of-home category – for the 10th consecutive year!  In addition, Dunkin’ Donuts also lead the field for customer loyalty in the packaged coffee category, an honor Dunkin’s won for 4 years in a row!…

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Brand Keys Ranks Dunkin’ First In Coffee Loyalty

For 7th Straight Year, Dunkin’ Stands At The Top In Customer Loyalty! CANTON, Mass., Feb. 19, 2013 /PRNewswire/ — With competition brewing steadily in the coffee category, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, has been recognized once again for keeping guests running with a superior experience. For the seventh straight year, Dunkin’ Donuts has been ranked number…

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Dunkin’ Donuts Number One In Customer Loyalty For Fourth Straight Year

Restaurantnews.com reports that as Dunkin’ Donuts commemorates its 60th “BirthDDay,” the brand has earned another cause for celebration. For the fourth straight year, Dunkin’ Donuts, America’s all day, every day stop for coffee and baked goods, has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.

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