Independent Joe #52 October/November 2018

The flourishing realm of voice activation isn’t quite up to these last tasks – yet. But for Dunkin’ Brands, voice-activated ordering is a clarion call towards sales growth and forward-thinking. Nearly one in four 16 to 24 year-olds use voice search on their mobile devices, according to the Global Web Index. And by 2020, half…

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Alexa, Tell Me About Dunkin’ and Data

“Alexa, open Dunkin.” “Alexa, order me a pumpkin spiced iced coffee.” “Alexa, drink my coffee for me and bring me my slippers and newspaper.” The flourishing realm of voice activation isn’t quite up to these last tasks – yet. But for Dunkin’ Brands, voice-activated ordering is a clarion call towards sales growth and forward-thinking. Nearly…

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Why DD Perks is a Top Loyalty Program

A recent article in the restaurant news site Eater referred to data as “the new gold,” pointing out that “consumers should know that in 2018, basically every restaurant and business is trying to collect personal data — some are just more up front about it than others.” Speaking at the Multi-Unit Foodservice Operators Conference in Dallas…

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Building Loyalty: DD Perks aims to reward customers and franchisees

Every week, Gina Zaubi Mann and her son Jon root extra hard for both of New York’s professional football teams. Unlike many New Yorkers, their allegiance to “Big Blue” or “Gang Green” has little to do with where they grew up or what teams their parents rooted for. For them, they will cheer both clubs…

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The Millennials: Brewing tomorrow’s profits!

The Millennials: Brewing tomorrow’s profits!

In the push to grow same-store sales, franchisees across the Dunkin’ Donuts footprint are focusing on Generation Y—the generation known as millennials. There are more than 80 million of these 18-33 year olds with over a trillion dollars in buying power and a huge influence on older generations like the Baby Boomers. According to the…

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