Finding the Right Menu Balance

Between 2007 and 2013 McDonalds added five dozen new items to its menu, bringing the total number of offerings to 145. The brand was following the long-established tenet that new choices keep a brand relevant and exciting. Then during an earnings call this year, McDonalds Chief Operating Officer Tim Fenton changed direction. “We need to…

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Beverage Trends Show Coffee Still A Boss

The 2014 Beverage Trends Survey conducted annually by QSRweb.com shows that coffee continues to be one of the most desired beverages along with tea and alcohol.  The survey further indicated that for younger consumers, tea is as significant a beverage as coffee, but for those age 35 and older, coffee is what they’re looking for.

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