Dual Forces: Speed and Accuracy Driving Sales at Dunkin’ Drive-Thrus

You learn a lot about drive-thrus after two dozen years as a Dunkin’ Donuts employee and franchise owner. For Monica Enright, operating partner of RCJFPA Management, Inc., owners of five Dunkin’ Donuts franchises in Wilkes-Barre and Scranton, Pennsylvania, making the most of your drive-thru means giving it the attention it truly deserves. “At the end…

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Six ways to improve drive-through speed

Recent industry research shows that shaving two seconds from every drive-through customer’s wait time can generate an additional $12,000 in monthly sales, simply because of improved to efficiency and subsequent volume.

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