Up, Up and Away!

Dunkin’ surprised many in New Mexico, the Land of Enchantment, when it stepped into the breach to become the 2019 sponsor of the New Mexico Balloon Fiesta after former sponsor Piñon Coffee decided not to sponsor the colorful event this year. The Dunkin’ marketing team moved quickly and locked up the event. Although the sponsorship…

Read More »

Dunkin’ Doings

Late last week, Dunkin’ Brands CEO Dave Hoffmann introduced Stephanie Lilak as the company’s new Senior Vice President and Chief Human Resources Officer. She joins Dunkin’ Brands from General Mills where she has served in a number of executive positions over a 23 year span at the company, most recently as Vice President, Human Resources,…

Read More »

Who has More Loyal Fans?

When it comes to customer loyalty, Dunkin’ may just have an edge on its closest rival Cultivating satisfied, loyal customers has always been an important factor to the success of any business, but since social media has enabled rapid-fire opinion sharing, happy customers are more important today than ever. According to a 2016 Forrester Research…

Read More »