Here’s Almost 9 Million Reasons to Attend the National Conference!

Attorney Robert Zarco, who just won an $8.8 million award for his franchisee client from El Pollo Loco, will speak on encroachment, the impact of private equity and other growing legal trends at the DDIFO National Conference in New Orleans! Zarco’s victory in the California case against El Pollo Loco is a landmark decision, and…

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Don’t tread on us: Franchisees sue their brand for encroachment and win

El Pollo Loco – their slogan is “Crazy you can taste” – is popular for Mexican-style food such as tacos, burritos, enchiladas, and quesadillas and, in particular, citrus-marinated, fire-grilled chicken. The Costa Mesa, California chain operates over 460 company-owned and franchised restaurants in the southwest, and is a favorite with many locals. In Lancaster, Calif.,…

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Independent Joe #48 February/ March 2018

I have always been a big sports fan, pretty much any sport too, where the game is challenging and the skills of the players something to behold. So, it should come as no surprise that I am a fan of the Olympic Games, and while watching the dazzling opening ceremony, I had a bit of…

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Then A Big Bang, in Court

In a precedent setting decision rendered earlier this month in a California court, noted franchisee attorney Robert Zarco (Zarco Einhorn, Salkowski & Brito, P.A.) won a significant jury verdict against franchisor El Pollo Loco, Inc. that the company breached the implied covenant of food faith and fair dealing by failing to offer new encroaching restaurants…

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