Dunkin’ Donuts Sprays Coffee Scent on Buses in South Korea

The chain is using ‘Flavor Radio’ to boost sales by releasing the scent of  coffee when its jingle is played Remember Smell-O-Vision, an idea that could have been great but just wasn’t? Dunkin’ Donuts has harnessed this idea and is now using it in Seoul, South Korea, in order to increase coffee sales, reports BostInno.…

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