Healthful QSR Breakfast Items Wake up Morning Sales

Steve Coomes reports in Nation’s Restaurant News that while quick-service restaurants have made great strides in creating healthful items for dinner and lunch menus, breakfast has been another matter — until now. The slow march of healthful items into the breakfast lineup appears to be quickening, and sleepy morning customers seem to like what they are waking up to. Dunkin Donuts reports that its DDSmart healthful breakfast items rolled out last year are selling very well, and Starbucks says its low-fat, low-calorie baked goods and protein plates, also introduced in 2008, are attracting hungry customers as well.

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