McDonald’s Bets Pricing Sodas At $1 Will Heat Up Summer Sales

Paul Ziobro writes in the Wall Street Journal that McDonald’s Corp.’s summer sales may get extra juice with a push to sell all soft drinks, no matter the size, for $1.

McDonald’s executives have been trying to sell franchisees on the offer in recent weeks at regional meetings. McDonald’s has been asking franchisees to increase $1 drink offers this summer.

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