It’s easy to typecast the Dunkin’ customer as a blue-collar, regular joe, who cares about basic coffee and donuts. It’s especially easy when comparing Dunkin’ to Starbucks. But, Dunkin’ has consistently shown its willingness to shake up the menu and give customers a chance to sample healthier alternatives. Consider the veggie egg-white flatbread, or the…
Read More »Mary Shedden of the Tampa Tribune writes that Americans love healthier food choices, but if a veggie burger isn’t on the value menu and a double cheeseburger is, guess which one they’re going to choose? That disconnect is the resounding message for restaurants across the country, say market analysts watching the public’s buying habits. Mentally, customers want healthier food, but pocketbooks win out in these tough economic times.
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