We note and congratulate Dunkin’ President of Global Marketing and Innovation John Costello on his recent election to the Global Board of Directors for the Mobile Marketing Association (MMA). The MMA is a global non –profit trade association representing the mobile marketing ecosystem. They boast 800 member companies from nearly 50 countries around the world. …
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Congratulations are in order for President of Global Marketing and Innovation for Dunkin’ Brands John Costello on his recent appointment as Chairman of the Mobile Marketing Association. John, who previously served as chairman of the Association of National Advertisers and the Advertising Council was introduced as the new chairman at the organization’s recent Education Forum…
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Dunkin’ has been on the receiving end of some favorable press as a result of its recent marketing efforts, including the widely reported first TV commercial filmed entirely from a VINE video. The press buzz continues with the latest initiative, new TV spots called #MyDunkin that feature Dunkin’ Twitter fans. In response to the interest…
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The man in charge of generating demand for the Dunkin’s brands is John Costello, GlobalChief Marketing and Innovation Officer. Costello was previously CMO of Home Depot, Sears and Pepsi. He started his career with Procter & Gamble, where I first met him almost 30 years ago, when he managed P&G’s shampoo business and I was his agency counterpart. Avi Dan writes at Forbes.com read more…
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