Franchisees Embrace Simplified Menu, LTOs

Dunkin’ completed the national rollout of its simplified menu last April, removing 10 percent of all required menu items and eliminating another 23 optional products that the brand described as “slow moving, complex and off strategy.” Judging by the responses from a sampling of franchise operators on the East coast and Ohio markets, the move…

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Now You See It, Now You Don’t

Remember the McPick 2 for $2?  Well, as fast as it came on the scene, it disappeared just as quickly this week when McDonalds replaced it with the “McPick 2 for $5”, more than doubling the charge for two items off their special McPick menu.  It is now reported that the McPick 2 for $2…

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