Starbucks announced earlier this week that it is making enhancements to its loyalty program in order to attract new members to their program and engage them more quickly. Effective April 16, Starbucks Rewards members will be able to redeem rewards once they’ve accumulated 25 points vs. the current threshold of 125 points. The company claims…
Read More »Starbucks held their Q2 earnings call with investors yesterday and our DDIFO Restaurant Analyst John Gordon, Pacific Management Consulting Group, reports that they enjoyed good results across the board – US comps were plus 7%, traffic up 3% & plus 4% on average ticket. They did not call out current negative Rewards changes and their…
Read More »In their continuing effort to right the ship, McDonalds this month announced that it will launch its own loyalty program sometime in early 2017. Speaking of loyalty programs, Starbucks caught heat from many customers last month over the company’s revamping of theirs. This week, they tried to gain back some favor with a new plan…
Read More »Starbucks’ recent revamping of their loyalty program continues to backfire with their “loyal” customers. Under the former program, customers earned one star for each transaction, a free beverage after 12 stars and “gold star” status after 30 stars. Now, under the revamped program, launching next month in the US, Canada and Puerto Rico two stars…
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Every week, Gina Zaubi Mann and her son Jon root extra hard for both of New York’s professional football teams. Unlike many New Yorkers, their allegiance to “Big Blue” or “Gang Green” has little to do with where they grew up or what teams their parents rooted for. For them, they will cheer both clubs…
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Writer Susan Adams had an interesting interview with Nigel Travis published this week in Forbes. The interview focused on the Dunkin’ Chairman and CEO’s views on leadership in general, his growth and career in the business world and thoughts on moving DD forward. In other Dunkin’-specific news, CFO Paul Carbone presented this past week at…
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