Earlier this week, McDonald’s officially launched its new McCafé Donut Sticks nationwide after an extensive limited test in select markets since last July. The new LTO retails under $2 for a half dozen and at a national average of $3.29 per dozen. Perhaps of greater import to the Golden Arches however should be a January…
Read More »We noted that McDonalds is looking to increase its bet on the breakfast daypart with their own version of Dunkin’s donut fries beginning next month. The Golden Arches plan to launch a limited time offer of donut sticks as a new item on its breakfast menu in February. The new LTO is a direct takeoff…
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Dunkin’ completed the national rollout of its simplified menu last April, removing 10 percent of all required menu items and eliminating another 23 optional products that the brand described as “slow moving, complex and off strategy.” Judging by the responses from a sampling of franchise operators on the East coast and Ohio markets, the move…
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Between 2007 and 2013 McDonalds added five dozen new items to its menu, bringing the total number of offerings to 145. The brand was following the long-established tenet that new choices keep a brand relevant and exciting. Then during an earnings call this year, McDonalds Chief Operating Officer Tim Fenton changed direction. “We need to…
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