McDonald’s Skinner Talks Profits, McCafe and Smoothies

It was more than two years ago when McDonald’s Corp. announced its McCafe initiative, a plan to bring better beverages into its stores. After the successful launch of its drip coffee and espresso drinks, the world’s largest burger chain is now setting its sights on the second phase of the plan — cold drinks like smoothies and frappes. CEO Jim Skinner updated investors on how the effort is progressing during an earnings conference call on Friday.