Up, Up and Away!

Dunkin’ surprised many in New Mexico, the Land of Enchantment, when it stepped into the breach to become the 2019 sponsor of the New Mexico Balloon Fiesta after former sponsor Piñon Coffee decided not to sponsor the colorful event this year. The Dunkin’ marketing team moved quickly and locked up the event. Although the sponsorship…

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Dunkin’ Doings

Dunkin’ was getting its fair share of ink this week with a couple of noteworthy press releases. First off, Dunkin’ Brands returned from the holiday announcing the appointment of Tony Weisman as the new Chief Marketing Officer (CMO) for the Brand.  He is a marketing veteran and former North American CEO of DigitasLBi, a global…

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Competitor News

McDonald’s has had a rough ride for the past year or so with their sales and income both plummeting and not enough of their customers still “lovin’ it”, but the Golden Arches appears intent on plowing ahead into new areas.  This week, the burger behemoth announced they will begin testing delivery service from selected stores…

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2015 DDIFO National Conference

While you have your calendars out, be sure to reserve Monday and Tuesday, September 21 and 22 for the DDIFO National Conference, which this year will be held at the most famous hotel on the Las Vegas strip, the incomparable Caesars Palace!  We’ve already confirmed some outstanding presentations you won’t want to miss, but where…

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Dunkin’ Doings

We want to congratulate two Dunkin’ mainstays on important upcoming developments in their professional lives.  John Costello, President of Global Marketing and Innovation, has announced that he will be retiring in mid-2016.  Costello, who joined Dunkin’ in 2009, will remain in his current position but will transition to a new, more strategic role focused largely…

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Costello Assumes Chairmanship of Mobile Marketing Association

Congratulations are in order for President of Global Marketing and Innovation for Dunkin’ Brands John Costello on his recent appointment as Chairman of the Mobile Marketing Association.  John, who previously served as chairman of the Association of National Advertisers and the Advertising Council was introduced as the new chairman at the organization’s recent Education Forum…

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Dunkin Brands CMO John Costello Shares His Recipe For Growth

The man in charge of generating demand for the Dunkin’s brands is John Costello, GlobalChief Marketing and Innovation Officer. Costello was previously CMO of Home Depot, Sears and Pepsi. He started his career with Procter & Gamble, where I first met him almost 30 years ago, when he managed P&G’s shampoo business and I was his agency counterpart. Avi Dan writes at Forbes.com read more…

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Independent Franchisee Associations Grow

Stan Turkel posts at BlueMauMau that Experts estimate that there are 300 to 400 independent organized groups of franchisees, which are increasing. Julie Bennett of Franchise Times reports in the September issue that they range from “giants like the North American Association of Subway Franchisees serving almost 24,000 domestic units and run by a professional staff in Fairfield, Connecticut, to Expetec… an association of 24 franchisees.”

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