Dunkin’ Donuts Turns to Street Artists for its First Ever Times Square Billboard

Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today unveiled possibly the company’s most prominent advertising yet, a billboard in the heart of New York City’s Times Square. For this billboard, Dunkin’ Donuts has taken a decidedly “fresh” approach, turning to local street artists to create a unique design inspired by urban art of the New York City streets.

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How Not to Run an Online Promotion, Dunkin’ Donuts Style

MediaBuyer Planner reports that it is as instructive to look at how not to run a social media campaign as it is to study successful ones. The latest object lesson comes from Dunkin’ Donuts, which was promoting its free iced coffee day – a promotion that, done correctly, should have generated plenty of positive feedback from fans.

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Access Offers Pay per Performance Marketing Options for Franchise Owners

If Dunkin’ Donuts franchise owners are not familiar with how Access Rewards works, they may want to ask their customers. According to Doug Jentzsch, Director of Partnership Marketing for Access, customers who belong to various groups or associations that offer member discount programs are printing coupons for Dunkin’ stores more than any other restaurant or service provider in their database

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BK Wages Breakfast War on McDonald’s With New Sandwich

In a new 30-second commercial from agency Crispin Porter & Bogusky, BK’s mascot, the King — armed with a flashlight and donning a hoodie — breaks into McDonald’s headquarters in the wee hours of the morning to copy the recipe for McD’s Sausage McMuffin with Egg sandwich. A voice-over says, “It’s not that original but it’s super affordable … egg, sausage and cheese on a toasted English muffin.” DDIFO MWatch the commercial….

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Drive Sales with Street Fighter Marketing

The average American is virtually bombarded by more than 2,400 commercial messages a day. With all that “noise,” how can you successfully break through and persuade consumers to spend their hard-earned money in your shops? At the March 4, 2010 DDIFO Members Meeting, Street Fighter Marketing Chief Operating Officer Marc Slutsky shared some of his company’s key strategies and explained that a good street fighter method: DDIFO Members Read More:

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McDonald’s Bets Pricing Drinks At $1 Will Heat Up Summer Sales

Paul Zi0bro reports at the Wall Street Journal that McDonald’s Corp.’s summer sales may get extra juice with a push to sell all soft drinks, no matter the size, for $1. McDonald’s executives have been trying to sell franchisees on the offer in recent weeks at regional meetings, where Coca-Cola Co. representatives have also pressed the case for $1 drinks, according to two franchisees.

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