Turning tweets into sales: Twitter’s allure is tough to translate into dollars, though Dunkin’ Donuts is tracking results

Dunkin’ Donuts, has started to track dollars flowing from Twitter by tallying the number of people who click through from a “Win Free Coffee For a Year Offer” on Twitter. Users who enroll in the “DD perks” program are entered into a company database. The Canton-based company has a quantitative value for database members, although it will not disclose that number or the Twitter click-through rate.

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March Members Meeting Impresses, Energizes Attendees

Throughout its 20-year history, the DDIFO has always held meetings for its members, giving franchise owners the chance to get together and catch up. But as the organization has grown and evolved so have these meetings, taking on additional relevance and importance.

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Dunkin’ Donuts Number One In Customer Loyalty For Fourth Straight Year

Restaurantnews.com reports that as Dunkin’ Donuts commemorates its 60th “BirthDDay,” the brand has earned another cause for celebration. For the fourth straight year, Dunkin’ Donuts, America’s all day, every day stop for coffee and baked goods, has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category.

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Dunkin’ Shoots for Game-Changer

Donna Goodison of the Boston Herald writes that Dunkin’ Donuts hopes to convince energy drink consumers to get their daily jolts of caffeine from its iced java. A new ad campaign suggests energy drink fans should “kick the can” and drink freshly brewed Dunkin’ iced coffee instead of “mass-produced” energy drinks.

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Starbucks Chief Executive Howard Schultz on Marketing

Howard Schultz is the man who took a three-store coffee-shop chain in a provincial US city and turned it into a global phenomenon. Marketing has never been very high on the agenda for the Starbucks presid­ent, chief exec­utive and chairman, but this is all about to change as the brand gears up to fight growing competition.

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Franchisees Sue KFC to Keep National Marketing Control

KFC National Council and Advertising Cooperative, Inc. (NCAC) filed a lawsuit last week against the world’s most popular fried chicken chain after KFC’s corporate office made a number of marketing blunders in promoting a new product, Kentucky Grilled Chicken, without authorization.

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