Dunkin’ Donuts Coffee Served Here

It sounds like a developer’s dream: open a Dunkin’ Donuts franchise near a major commercial building or hospital. Employees, visitors and patients will surely stop in for a cup of coffee on their way in, their way out or during a break. Landing such a development deal would surely be profitable—even in a tough economy. But, as many franchise owners have learned, profits dry up and customer counts drop when the building lands its own deal to sell Dunkin’ Donuts coffee on-site. Restricted for DDIFO Members Only

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Dunkin’ Has Tamed ‘Wild West’ Of Social Media

Karl Greenberg writes in MediaPost that despite fears that “you don’t want to be the brand that gets dragged through the mud in social media or simply doesn’t get it,” Dunkin’ Donuts put its executive chef online for a live chat with people about its “DDSmart” line last January and brought in 55 fans and 150-plus comments. “That doesn’t seem huge, but when you think of the type of quality interactions these people had, it spreads a lot further than that,” Ben Smith, interactive marketing manager at Dunkin’ Donuts, told a roomful of attendees Thursday at “Fast Forward 2011,” the Promotion Marketing Association’s second annual Digital Marketing Summit held at Google’s New York offices.

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Dunkin’ is named interactive marketer of the year

The Boston Globe reports that Dunkin’ Donuts was named the “interactive marketer of the year” at last night’s 14th annual awards competition sponsored by the Massachusetts Innovation & Technology Exchange, or MITX. A microsite created by Sapient to support Coca-Cola’s Happiness campaign was cited as best of show, and Mullen of Boston got the “people’s choice for interactive agency of the year,” MITX said.

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McDonalds, Arby’s, Qdoba, Dairy Queen and Dunkin’ Donuts testing Tetherball’s mobile loyalty system

The results we’ve seen since launching our mobile rewards program in early July are greater than even our most optimistic projections,” says Brent Higgins of Aztec Partners, one of Qdoba Mexican Grill’s largest franchisees. “Some of the biggest brands in the US have jumped on the mobile marketing bandwagon with us” Fast food chains including McDonalds, Qdoba Mexican Grill, Arby’s, Dairy Queen and Dunkin’ Donuts are all now testing Tetherball’s contactless sticker-based mobile marketing system.

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Dunkin’ Donuts Launches Everyday Value Menu in Chicago

As consumer spending continues to tighten this holiday season, Dunkin’ Donuts, America’s all-day everyday stop for coffee and baked goods, today introduced a new limited-time value menu designed to offer quality products at low prices throughout the Chicago market.

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Dunkin Donuts Returns To Chattanooga

Chattanooga.com reports that Dunkin Donuts is back at its location across from Northgate Mall on Highway 153 with a wide pastry assortment and coffee selection. The grand opening and ribbon cutting at the Hixson location will be Nov. 11 at 1 p.m. and the Chattanooga Area Chamber of Commerce will make arrangements for the event. The new 1,800 square foot Dunkin Donuts at 5311 Highway 153 will have a drive-through window and will serve its famous coffee, all-day sandwiches, doughnuts and other baked goods.

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Peet’s Coffee to Buy Diedrich Coffee for $213M

Steven E.F. Brown reports in the San Francisco Business Times that Peet’s Coffee & Tea Co plans to buy Diedrich Coffee Inc. for $213M in cash and stock. Emeryville-based Peet’s (NASDAQ: PEET) will pay $26 per share for Irvine-based Diedrich, which has about 150 workers. Diedrich’s brands include Gloria Jean’s, Black Tiger and Flor de Apanas.

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Tim Hortons to Raise Coffee Prices in Quebec

Robert Gibbens writes in The Gazette that Tim Hortons Inc. said Friday it is boosting restaurant prices in Quebec and the Maritimes next month to offset higher operating costs. The fast-growing franchise chain has 2,971 units in Canada and another 556 in the United States.

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