Dunkin’ Donuts Looks to New Executives to Keep Up Buzz

Emily Bryson York reports in Advertsing Age that Dunkin’ Donuts is working with a new house blend: It’s got a new president, chief marketer and operations manager. Nigel Travis, who has been transitioning into the president-CEO role, has also hired new heads of communication and human resources. John Costello, Dunkin’ Donuts’ new marketing chief “It sounds to me like they’re looking for some fresh perspective and insights from the marketplace and not the just from the coffee and doughnut space,” said Technomic’s Darren Tristano. “After awhile, getting a fresh perspective on a pretty old brand can’t hurt.

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Weighing in on Press Coverage

Op-Ed by Matt Ellis, DDIFO’s Communication Director. Response to the Boston Globe’s recent article “Franchisees say Dunkin’s brewing trouble” illustrates the differing opinions franchise owners have about seeing their issues discussed in the press. Some lauded Jenn Abelson’s article as an important discussion of an issue of interest to the entire Dunkin’ Donuts franchise community; others saw it as an improper public airing of dirty laundry. In either case, any news related to Dunkin’ Donuts strikes a chord because of the popularity and positive perception people have for Dunkin’ Donuts and its products.

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National Aquarium in Baltimore, Dunkin Donuts partner on promotion

Rachel Bernstein reports in the Baltimore Business Journal that the National Aquarium in Baltimore and Dunkin’ Donuts have launched a campaign to give customers extra jelly filling. The campaign, called “One Sweet Deal,” gives Dunkin’ Donuts customers a $5 off admission to the aquarium’s jellyfish exhibit. The coupons can be picked up at the more than 100 Dunkin’ Donut locations in Greater Baltimore.

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Independent Joe & Jim Videos

There are three videos to watch: Scroll down to view all three! What a Hoot! [flv:https://ddifo.org/movies/WorcesterMeeting.flv 570 318] [flv:https://ddifo.org/movies/DressingRoom.flv 570 318] [flv:https://ddifo.org/movies/PostMeeting.flv 570 318]

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