Competitor News

Earlier this week, McDonald’s officially launched its new McCafé Donut Sticks nationwide after an extensive limited test in select markets since last July. The new LTO retails under $2 for a half dozen and at a national average of $3.29 per dozen. Perhaps of greater import to the Golden Arches however should be a January…

Read More »

Strength in the Middle

Vying to stand out among the competition is nothing new to a quick service restaurant. But recently, some have cast a questioning eyebrow at Dunkin’s middle-price point position in the increasingly crowded coffee marketplace. After last fall’s re-launch of McDonald’s McCafe coffee, analyst Jeremy Scott of Mizuho wrote: “We view Dunkin’s straddle between value-orientation and…

Read More »

Competitor News

Dunkin’ wasn’t alone in making a new hire right after the Labor Day holiday as Starbucks announced on Wednesday that Board member and former Sam’s Club executive Rosalind Brewer had been appointed to the position of President and Chief Operating Officer. Brewer will assume the post on October 2. McDonald’s this week announced a deal…

Read More »

Competitor News

Not a surprise, but the latest news reports that Popeyes CEO Cheryl Bachelder will step down from her post once the Atlanta-based chain is acquired by Burger King and Tim Horton parent company Restaurant Brands International. Elsewhere in the QSR space, McDonalds held its Investor Day Wednesday and was unusually candid in its outlook and…

Read More »

McDonald’s Announces Major Push on Coffee

This past week, McDonald’s Corp noted via its Investor Day that it would be aggressively pushing coffee products and menu extensions, both in restaurants and via the CPG channel.  Ironically, Kraft Food Group (same as in above story) won the McDonald’s business to work the CPG business.  McDonald’s described its multi-year coffee thrust and indicated…

Read More »

Kraft and McDonald’s Testing Coffee Partnership

Kraft Foods is teaming with McDonald’s for a coffee deal.  After being rumored for several years, the two companies have announced plans to test McCafe Coffee products in test markets.  This provides Wall Street analysts some new news to talk about and reinforces the so-called ‘portfolio effect’, where restaurant products are leveraged through the consumer…

Read More »

Analyst says McDonald’s Should Put Focus Back to Burgers

Kate MacArthur Crain’s Chicago Business reports that McDonald’s Corp.’s domestic “beverages over burgers” strategy has hurt its core business, an influential investment analyst told clients Friday. McDonald’s is a burgers-and-fries company, not a beverage company, said Howard Penney, restaurant analyst at New Haven, Conn.-based investment research firm Hedgeye Risk Management LLC, in a conference call…

Read More »

McCafe Named One of America’s Hottest Brands by Advertising Age

Maureen Morrison writes at AdAge.com that McDonald’s has had coffee on its menu since the early ’80s, with as many as 60 different coffee blends being used in the restaurants. But then McDonald’s starting developing a long-term strategy to integrate coffee and related beverages into its core menu.

Read More »

McDonald’s Pushes Harder for Multi-Billion Coffee Business

In Australia according to Burger Business McDonald’s uses a broad array of marketing tactics, but historically it has left head-to-head-taste-test comparisons to bloggers. That’s why it’s interesting that the chain this week has launched a taste-test TV commercial for its McCafé. Watch the commercial here.

Read More »