Finding the Right Menu Balance

Between 2007 and 2013 McDonalds added five dozen new items to its menu, bringing the total number of offerings to 145. The brand was following the long-established tenet that new choices keep a brand relevant and exciting. Then during an earnings call this year, McDonalds Chief Operating Officer Tim Fenton changed direction. “We need to…

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A Quick Trip Through October’s New Product Introductions

Historically, November is the month with the most new product introductions in the QSR sector, but 2013 may present a different picture as last month saw the various major players in QSR launch a surprisingly large number of new products throughout the country.  In the past, October has accounted for only 6% of LTOs in…

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