When Franchisees Revolt!

McDonald’s has been a model of consistency for most of its six decades of dominance in the quick-service restaurant world. Burgers, shakes and fries, prepared quickly – always tasting the way you expect, no matter where they are purchased – and at a price that’s easy to swallow. With the exception of its famous flops,…

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Competitor News

McDonald’s Corp. reported Q4 earnings showing modest US results on Wednesday of this week with SSS +2.3% but traffic down 2.2%. Although average ticket was positive at +4.5%, one of the largest ticket gains in recent history, US traffic remains weak, especially compared to other international lead markets. Breakfast also is still weak – the…

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