“Alexa, open Dunkin.” “Alexa, order me a pumpkin spiced iced coffee.” “Alexa, drink my coffee for me and bring me my slippers and newspaper.” The flourishing realm of voice activation isn’t quite up to these last tasks – yet. But for Dunkin’ Brands, voice-activated ordering is a clarion call towards sales growth and forward-thinking. Nearly…
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It may be the only Dunkin’ Donuts in Springfield, Mo., but that’s not this shop’s only claim to fame. This new location, open only for about two years, is number one in the nation for On-the-Go mobile ordering; more customers use the app here than at any site in the U.S. The reason for the…
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With the widespread use of Global Positioning Systems (GPS), people have been able to ditch their paper maps and get where they are going without getting lost or stopping to ask for directions. What GPS did for cars – embedding navigation systems in the dashboard – Waze has done for smart phones. People use Waze…
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Dunkin’ Donuts’ new TV ad featuring the world’s fastest flying woman, Ellen Brennan, using a mobile ordering app then soaring from an 8,300 foot mountain peak to pick up her sandwich, is exhilarating to say the least. Dunkin’ wanted to make the point that its new On-The-Go mobile ordering feature is fast—and it did. And,…
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