Competitor News

The big news amongst competitors this week was the formal filing of the Krispy Kreme Initial Public Offering (IPO) where the company is expecting a valuation of $4 Billion. With 87% of its US stores having a drive-thru, company sales in 2020 were the highest ever at $1.122 billion, up from just under $1 billion…

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Competitor News

Coming just a week plus after announcement of its Q4 earnings (Global SSS +3%, US +4%), Starbucks laid off as many as 350 corporate employees, approximately 5% of its total corporate workforce. The company’s progressive corporate reputation notwithstanding, one employee complained about the one hour notice she received to turn in all company equipment and…

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