Weighing in on Press Coverage

Op-Ed by Matt Ellis, DDIFO’s Communication Director. Response to the Boston Globe’s recent article “Franchisees say Dunkin’s brewing trouble” illustrates the differing opinions franchise owners have about seeing their issues discussed in the press. Some lauded Jenn Abelson’s article as an important discussion of an issue of interest to the entire Dunkin’ Donuts franchise community; others saw it as an improper public airing of dirty laundry. In either case, any news related to Dunkin’ Donuts strikes a chord because of the popularity and positive perception people have for Dunkin’ Donuts and its products.

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