Mark Brandau reports in Nation’s Restaurant News that McDonald’s canceled its plans to hand out free samples of its new Real Fruit Smoothies, saying the drinks already were selling well enough and there was no need to worry operators that supplies wouldn’t last.
Read More »Mark Brandau reports in Nation’s Restaurant News reports that wWhile the 2010 Winter Olympic Games begin tomorrow, official restaurant sponsor McDonald’s had an opening ceremony of its own, announcing the debut of its latest beverage: Real Fruit Smoothies.
Read More »It was more than two years ago when McDonald’s Corp. announced its McCafe initiative, a plan to bring better beverages into its stores. After the successful launch of its drip coffee and espresso drinks, the world’s largest burger chain is now setting its sights on the second phase of the plan — cold drinks like smoothies and frappes. CEO Jim Skinner updated investors on how the effort is progressing during an earnings conference call on Friday.
Read More »