This year was supposed to be different. After a pandemic, racial unrest, supply chain issues and more, 2022 was to be the year things began to normalize. But then, Russia declared war on Ukraine, inflation – climbing at a 40-year high – didn’t recede as predicted, and today everything costs more than it did a…
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This year’s NBA Finals had it all: a marquee matchup with big names and big-city audiences watching. As the Golden State Warriors captured their fourth NBA crown in eight years, Dunkin’ captured a lot of eyeballs through its investment in sports marketing and advertising. In the brand’s home court of Massachusetts, Dunkin’ was ever-present inside…
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I have always been a big sports fan, pretty much any sport too, where the game is challenging and the skills of the players something to behold. So, it should come as no surprise that I am a fan of the Olympic Games, and while watching the dazzling opening ceremony, I had a bit of…
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As the clock ticks down, when the last points have been scored and the cheers have gone silent, many professional athletes are left wondering what comes next. For more and more athletes, the somewhat surprising answer is franchising. In increasing numbers, athletes are hanging up their uniforms in exchange for a partnership with leading chains,…
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