Seattle’s Best Looks for Franchise Chains

Blue MauMau reports that Seattle’s Best Coffee unveiled a new logo and brand strategy on May 11 in an effort to reinvent itself. Part of Starbucks Corporation (NASDAQ: SBUX), the company wants to explode its brand onto the retail scene through high-profile franchise chains and retailers, expanding from 3,000 points of distribution to more than 30,000 by September.

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Fast-food restaurants wage a breakfast food war

Robert Channick writes in the Chicago Tribune last week was the first week breakfast was on the menu at Subway, and the restaurant on Deerfield Road in Highland Park was indeed open hours earlier than previously. Two window signs touted a “better breakfast,” but no one was visible inside the dimly lit restaurant.

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Marketing Health Conscious

QSR Magazine reports that healthy eating is more top of mind for consumers now than ever before, and brands need to develop marketing strategies that display their healthy efforts.

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Subway Commits to Cage-Free Eggs

QSR Magazine reports that the Humane Society of the United States (HSUS) scored a big victory this week when it announced a commitment from Subway to eventually use 100 percent cage-free eggs. The commitment comes on the heels of Subway’s announcement that it will roll out a breakfast menu.

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Subway to Introduce Breakfast Menu

Elissa Elan reports in Nation’s Restaurant News reports that Subway will launch a national breakfast menu of egg and cheese sandwiches next month, joining other quick-service players in the increasingly competitive hunt for morning sales. The new breakfast sandwiches debuted March 1 in Canada and will be sold at more than 25,000 of Subway’s North America locations beginning April 5, the chain said Monday.

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Subway to Launch Major Bay State Expansion

Officials at the Subway sandwich chain said yesterday that they plan to open 130 new stores in Massachusetts over the next five years. There are already 175, according to Bob Hurley, a Subway development agent. “As far as Subway is concerned, it’s just underdeveloped,’’ Hurley said yesterday of the Massachusetts sandwich market. “There’s only one store for every 25,000 people. If you look at surrounding areas, states like Rhode Island and Maine, there’s one store for every 12,000.’’

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Subway Breakfast Experience Not Exactly a Wake-up Call

Emily Bryson York reports in Advertising Age that Subway has an uphill climb to capture the morning daypart. Sudway announced last Friday that it would expand its test of Seattle’s Best Coffee to 9,000 locations in an effort to drive morning business — but it is going to have its work cut out for it if anecdotal evidence is any indication.

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