RETAIL MODELING – THE SCIENCE BEHIND ENCROACHMENT AVOIDANCE?

In FranchiseChat Michael H. Seid, Managing Director, Michael H. Seid & Associates, writes that there are few issues more contentious in franchising today than the conflict between a franchisor’s macro desire – the establishment of sufficient number of locations required to achieve a competitive market penetration and a franchisees micro desire – the protection of the territory around their location.

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