Social Media

By Adam Goldman and Sarah Resnick Not everyone is comfortable navigating social media, but it’s hard to argue the benefits that a well thought out social media strategy can have on your business. Consider these numbers: There are nearly 1.3 billion Facebook users on Planet Earth, about 60 percent of whom log in at least…

Read More »

Dunkin’ Marketing Efforts And Ad Campaigns Win High Marks

Dunkin’ has been on the receiving end of some favorable press as a result of its recent marketing efforts, including the widely reported first TV commercial filmed entirely from a VINE video.  The press buzz continues with the latest initiative, new TV spots called #MyDunkin that feature Dunkin’ Twitter fans.  In response to the interest…

Read More »

Turning tweets into sales: Twitter’s allure is tough to translate into dollars, though Dunkin’ Donuts is tracking results

Dunkin’ Donuts, has started to track dollars flowing from Twitter by tallying the number of people who click through from a “Win Free Coffee For a Year Offer” on Twitter. Users who enroll in the “DD perks” program are entered into a company database. The Canton-based company has a quantitative value for database members, although it will not disclose that number or the Twitter click-through rate.

Read More »