Saving Dollars and Making Sense of Going Green

Green Elite is still a relatively new term for Dunkin’ Donuts. When Dunkin’ Brands launched its Green Initiative in late 2014, it identified two levels of green achievement. Green Elite is the top tier, “where stores reach beyond requirements, and achieve additional suggested sustainable goals,” a press release stated. While it may not be the…

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Green is the New Black: Franchisee Finds Benefits in Green Building

Small business owners of all kinds are realizing that environmental awareness and eco-friendly business models are not only appealing to their customers, but are also beneficial to their bottom line. Dunkin’ Brands knows their franchisees are no exception. In 2012, the brand used its Corporate Social Responsibility Report to announce its commitment to using better…

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