Christa Hoyland reports at QSR Magazine that Tim Hortons and Cold Stone Creamery now have plans for 100 co-branded U. S. locations — 50 for each chain — up from the 50 announced in June, according to a story in The Buffalo News.
The stores share side-by-side counter space and integrated kitchen operations, one of the benefits of dual-branding.
“According to executives, Tim Hortons typically does its highest sales during the morning hours, while Cold Stone Creamery tends to do more business in the evening. As much as Tim Hortons tried to shore up its later business by offering lunch and dinner fare such as soups and sandwiches, combining the two is an attempt at securing a more steady traffic flow.“‘It made sense operationally . . . It’s a great match,'” said David Clanachan, chief operations officer at Tim Hortons.