Dunkin’ surprised many in New Mexico, the Land of Enchantment, when it stepped into the breach to become the 2019 sponsor of the New Mexico Balloon Fiesta after former sponsor Piñon Coffee decided not to sponsor the colorful event this year. The Dunkin’ marketing team moved quickly and locked up the event. Although the sponsorship fee for such a great opportunity was not disclosed, Dunkin’ will provide for all the coffee needs of volunteers, pilots, public safety and hospitality workers.